Master of Arts in Marketing and Artificial Intelligence
Aalen University · Aalen, Germany
Application deadline
15 Sept 2026
This cycle has passed — check the source for the next intake.
Starts
Winter semester, Summer semester
The intake for the deadline above has already started or closed — the next one is on the official page.
Tuition
Tuition varies
Duration
3 semesters
Taught in
English
Verified 11 Oct 2026 · Source: DAAD International Programmes
Verify on official page ↗Free, 2 minutes, no agent fees — we only contact you about this request.
Can you get in?
- Academic requirements
- In general, the following requirements must be met to apply: A professionally qualifying university degree in Business Administration, Economics, or a related field A university degree comprising at least 210 ECTS, or 180 ECTS (in which case an additional 30 ECTS must be acquired during the Master’s programme). At least 50% of the ECTS from the Bachelor’s degree must be in the field of Economics. A minimum final grade of 2.5
- English
- B2B2 required, please provide an official language certificate, e.g.: TOEFL iBT (before 2026): 72 Reading: 18 Listening: 20 Speaking: 17 Writing: 17 TOEFL iBT Home Edition (since 2026): 4.5 Reading: 4.5 Listening: 4.5 Speaking: 4.5 Writing: 4.5
- German
- Not required for admission.
- How you apply
- Directly to Aalen University. The official programme listing links to the application portal.
- Application period
- The following is valid for applicants from: all countries For the summer semester: 15 June - 15 September The following is valid for applicants from: all countries For the winter semester: 15 December - 15 March
Not sure your degree or English score is enough? Send us your profile and we check it against this programme, free.
Check my profile — freeWhat your first year costs
- Tuition (2 semesters)
- €3,000
- Semester contribution (2×)
- €340
- Living costs (12 months)
- €11,976
- First year, about
- €15,316
From the programme's DAAD listing. The living-cost figure is the university's own estimate.
Not sure the budget works for you? Your free plan compares this with cheaper options for your passport.
Compare my optionsThe programme
The goal of the English-taught Master's course of study (MA) in Marketing and Artificial Intelligence is to educate the next generation of marketing leaders for "one world". Learn about the latest developments in generative AI and how they revolutionise marketing automation. Become well trained in traditional marketing – on a strategic as well as on an operational level. Practice what you have learned immediately in business cases, also together with partner companies.
- How it is organised
- Semester 1: Lectures, seminars and case studies Semester 2: Lectures, seminars and case studies Semester 3: Master's thesis Optional: An industrial placement or a semester abroad Further option: Double degree with ESC Clermont Ferrand, France
- Internships
- An internship on a voluntary basis is possible.
- Part-time work
- Either at the university or outside; at one's own initiative only
- Support for international students
- Please refer to the International Center of Aalen University: https://www.hs-aalen.de/en/international-center/. Please also refer to Information for International Students.
From your country
General requirements for master's applicants. Rules change — confirm with the university and your local German mission.
🇮🇳 Applying from India
- An APS India certificate is mandatory before your visa appointment — processing takes weeks, so start it the day you decide to apply.
- Budget for the blocked account (€11,904 for one year in 2026 — verify the current amount with the German Embassy).
- IELTS/TOEFL is typically required; some universities accept a Medium-of-Instruction letter — check the official program page.
🇳🇬 Applying from Nigeria
- Proof of funds is usually a blocked account; open it early — transfers and verification take time.
- WAEC/NECO results are assessed via uni-assist for most universities; a Studienkolleg year may be required for bachelor's entry.
- Visa appointment slots in Lagos and Abuja book out months ahead — book as soon as you have an admission letter.
🇻🇳 Applying from Vietnam
- APS Vietnam certification applies to Vietnamese applicants — schedule the document check before university deadlines.
- Most universities want IELTS 6.0–6.5 for English-taught programs; requirements vary by program.
- Plan finances around the blocked account plus health insurance — both are checked at the visa stage.
🇧🇩 Applying from Bangladesh
- Document verification is strict: keep certificates, transcripts, and bank papers consistent and genuine — discrepancies sink applications.
- The blocked account is the standard proof of funds. You do not need an admission letter to open one, so set it up alongside your applications.
- Apply to several programs in parallel — visa processing in Dhaka can be slow, and an early admission letter buys you time.
Living in Aalen
A Swabian town of about 68,000 at the foot of the Swabian Jura, with a Roman fort, an iron-ore mine to walk into and an engineering university that teaches in English.
Aalen sits in the upper Kocher valley in eastern Baden-Württemberg, about 70 km east of Stuttgart and 48 km north of Ulm. It is small enough that you can walk or cycle from your room to the lecture hall, and it has a Roman cavalry fort, half-timbered streets…
Student life, costs and the community for your home country in Aalen →
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- — We check your degree, grades and English against Aalen University's requirements.
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- — We shortlist other programmes that fit you, in Germany and 10 more countries; where a partner school fits, we submit the application for you.
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