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Marketing & Brand Management (MSc)

Hochschule Fresenius - University of Applied Sciences · Berlin, Germany

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Application deadline

Rolling

This programme has no deadline.

Starts

Winter semester, Summer semester

Tuition

Tuition varies

Duration

4 semesters

Taught in

English

Verified 11 Oct 2026 · Source: DAAD International Programmes

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Can you get in?

Academic requirements
To be eligible for admission to the Master’s programme in Marketing & Brand Management (MSc) at Hochschule Fresenius, you must meet the following requirements: Bachelor's degree: you must have successfully completed a Bachelor’s programme consisting of at least 180 credit points. Subject-specific admission requirement: you must have earned at least 60 credit points in management or business administration during your Bachelor's degree.full text
English
B2B2 required, please provide an official language certificate, e.g.: TOEFL iBT (before 2026): 70 Reading: 18 Listening: 17 Speaking: 20 Writing: 17 IELTS Academic: 6
German
Not required for admission.
How you apply
Directly to Hochschule Fresenius - University of Applied Sciences. The official programme listing links to the application portal.
Application period
This programme has no deadline listed.

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What your first year costs

Tuition (2 semesters)
€10,560
Semester contribution (2×)
Included in tuition fees
Living costs (12 months)
—

From the programme's DAAD listing. The living-cost figure is the university's own estimate.

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The programme

Our Master's programme in Marketing & Brand Management (MSc) is designed for individuals who hold a Bachelor's degree in a business-related field and aspire to become skilled marketing and brand managers. These professionals are responsible for making brands stand out, creating a competitive and long-lasting advantage. They develop strategies for brand positioning, create comprehensive communication plans, and oversee their execution and implementation.
How it is organised
Our Master’s programme in Marketing & Brand Management (MSc) consists of four semesters. The first two semesters are dedicated to helping you build a strong foundation in marketing and brand management.
Support for international students
Our academic assistants support students concerning all academic issues and organisational questions about their study programmes.

From your country

General requirements for master's applicants. Rules change — confirm with the university and your local German mission.

🇮🇳 Applying from India
  • An APS India certificate is mandatory before your visa appointment — processing takes weeks, so start it the day you decide to apply.
  • Budget for the blocked account (€11,904 for one year in 2026 — verify the current amount with the German Embassy).
  • IELTS/TOEFL is typically required; some universities accept a Medium-of-Instruction letter — check the official program page.
Full India guide →
🇳🇬 Applying from Nigeria
  • Proof of funds is usually a blocked account; open it early — transfers and verification take time.
  • WAEC/NECO results are assessed via uni-assist for most universities; a Studienkolleg year may be required for bachelor's entry.
  • Visa appointment slots in Lagos and Abuja book out months ahead — book as soon as you have an admission letter.
Full Nigeria guide →
🇻🇳 Applying from Vietnam
  • APS Vietnam certification applies to Vietnamese applicants — schedule the document check before university deadlines.
  • Most universities want IELTS 6.0–6.5 for English-taught programs; requirements vary by program.
  • Plan finances around the blocked account plus health insurance — both are checked at the visa stage.
Full Vietnam guide →
🇧🇩 Applying from Bangladesh
  • Document verification is strict: keep certificates, transcripts, and bank papers consistent and genuine — discrepancies sink applications.
  • The blocked account is the standard proof of funds. You do not need an admission letter to open one, so set it up alongside your applications.
  • Apply to several programs in parallel — visa processing in Dhaka can be slow, and an early admission letter buys you time.
Full Bangladesh guide →

Living in Berlin

The Brandenburg Gate in Berlin in morning light, seen from the square in front of it

Germany's capital and its biggest student city: four public research universities, more than 30 other colleges, and residents from about 190 countries.

Berlin has 3.7 million inhabitants, the most of any city inside the European Union, and it is also a federal state of its own. It has been the capital again since 1999, after being split by a wall from 1961 to 1989, and you can still stand in the places where…

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